In 1906, William J. Riley, an English inventor in Boston, Massachusetts, sought to enhance footwear performance for those on their feet all day, drawing inspiration from the balanced stance of chickens in his yard.
His initial creation, a flexible arch support designed as a triangular structure with three points of support, mimicked a chicken's clawed foot, providing increased balance and comfort and giving rise to the birth of New Balance Arch.
Today, New Balance remains dedicated to innovation, drawing inspiration from various sources to improve running performance and consistently striving to change the footprint of the sport.
In 1906, William J. Riley, an English inventor in Boston, Massachusetts, sought to enhance footwear performance for those on their feet all day, drawing inspiration from the balanced stance of chickens in his yard.
His initial creation, a flexible arch support designed as a triangular structure with three points of support, mimicked a chicken's clawed foot, providing increased balance and comfort and giving rise to the birth of New Balance Arch.
Today, New Balance remains dedicated to innovation, drawing inspiration from various sources to improve running performance and consistently striving to change the footprint of the sport.
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